This case is anchored around a 5 ECTS social media course. It is a mandatory course for media students and elective for marketing students.
During the course students work with innovation methodologies in practice, a media production, and a lot of theory. Furthermore they work together with a company.
The Challenge – in short terms
The main challenges are
– Sharpening the innovation profile and the intrapreneurship profile of the course
– How to get student’s to reach out for the latest knowledge in the quickly developing field of Social Media.
Student profile
Primarily 2nd semester media students but also open for marketing students (elective)
Course caracteristics
Link to Study program – Please, do also study the appendix below
Link to Course description
5 ECTS
Approximately 75 students are enrolled in the course
The Entrepreneurship and Innovation related goals for the course
– working with companies on practical cases
– learning how to approach challenges in companies
– built relationship with companies
– getting relevant skills
– understand what companies demand from new employees
Our vision of competences for students who have passed the course
Students in this course should be able to take care of social media tasks in companies and have certain skills that companies are seeking for. Students should also be able to work in a practical setting and apply their theoretical knowledge. Then it would be great if some students also find an interest in working with social media and increased the motivation for working with social media. Companies will sometimes find new employees within the group of students before they graduate.
The teaching format
The teaching methods are lectures, companies presenting cases, group work on cases: SoMe productions, a springboard festival and a final oral exam.
In the facilitation of group work we encourage groups to use design sprints methods.
The Challenges
– Being up to date with social media trends and finding theory that are up to date
– Giving students a fundamental set of tools for innovative processes and the usability of different innovation processes in a professional context
– New and extended format for the Springboard festival
– Forming better cases and making stronger relationship with companies
– Helping students with testing their social media content in practical setting
Appendix
The course is the first step in a progression with innovative methods (red circles)
