{"id":265,"date":"2020-07-09T07:45:00","date_gmt":"2020-07-09T07:45:00","guid":{"rendered":"https:\/\/ie.sdu.dk\/?page_id=265"},"modified":"2020-08-11T07:20:41","modified_gmt":"2020-08-11T07:20:41","slug":"i-and-e-in-a-social-media-course-integrating-employability","status":"publish","type":"page","link":"https:\/\/ie.sdu.dk\/index.php\/hackathon\/i-and-e-in-a-social-media-course-integrating-employability\/","title":{"rendered":"I&#038;E in a social media course &#8211; integrating employability"},"content":{"rendered":"\n<iframe loading=\"lazy\" id=\"kaltura_player\" src=\"https:\/\/d38ynedpfya4s8.cloudfront.net\/p\/282\/sp\/28200\/embedIframeJs\/uiconf_id\/23450462\/partner_id\/282?iframeembed=true&amp;playerId=kaltura_player&amp;entry_id=0_qw0l48tn&amp;flashvars[streamerType]=auto&amp;flashvars[localizationCode]=en&amp;flashvars[leadWithHTML5]=true&amp;flashvars[sideBarContainer.plugin]=true&amp;flashvars[sideBarContainer.position]=left&amp;flashvars[sideBarContainer.clickToClose]=true&amp;flashvars[chapters.plugin]=true&amp;flashvars[chapters.layout]=vertical&amp;flashvars[chapters.thumbnailRotator]=false&amp;flashvars[streamSelector.plugin]=true&amp;flashvars[EmbedPlayer.SpinnerTarget]=videoHolder&amp;flashvars[dualScreen.plugin]=true&amp;flashvars[Kaltura.addCrossoriginToIframe]=true&amp;&amp;wid=0_3enh653h\" allowfullscreen=\"\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allow=\"autoplay *; fullscreen *; encrypted-media *\" sandbox=\"allow-forms allow-same-origin allow-scripts allow-top-navigation allow-pointer-lock allow-popups allow-modals allow-orientation-lock allow-popups-to-escape-sandbox allow-presentation allow-top-navigation-by-user-activation\" title=\"Kaltura Player\" width=\"400\" height=\"285\" frameborder=\"0\"><\/iframe>\n\n\n\n<p>This case is anchored around a 5 ECTS social media course. It is a mandatory course for media\u202fstudents and elective for marketing students.<br>During the course students work with innovation methodologies in practice, a media production, and a lot of theory. Furthermore they work together with a company.<\/p>\n\n\n\n<p><strong>The Challenge &#8211; in short terms<\/strong><\/p>\n\n\n\n<p>The main challenges are<br>&#8211; Sharpening the innovation profile and the intrapreneurship profile of the course<br>&#8211; How to get student&#8217;s to reach out for the latest knowledge in the quickly developing field of Social Media.<\/p>\n\n\n\n<p><strong>Student profile<\/strong><\/p>\n\n\n\n<p>Primarily 2nd semester media\u202fstudents but also open for marketing students (elective)<\/p>\n\n\n\n<p><strong>Course caracteristics<\/strong><\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/odin.sdu.dk\/sitecore\/index.php?a=sto&amp;id=21878&amp;listid=892&amp;lang=da\" target=\"_blank\">Link to Study program<\/a> &#8211; Please, do also study the appendix below<\/p>\n\n\n\n<p>Link to <a rel=\"noreferrer noopener\" href=\"https:\/\/odin.sdu.dk\/sitecore\/index.php?a=searchfagbesk&amp;bbcourseid=H470016101-1-F20\" target=\"_blank\">Course description<\/a>&nbsp;<\/p>\n\n\n\n<p>5 ECTS<br>Approximately 75 students are enrolled in the course<\/p>\n\n\n\n<p><strong>The Entrepreneurship and Innovation related goals for the course<\/strong><\/p>\n\n\n\n<p>&#8211; working with companies on practical cases&nbsp;<br>&#8211; learning how to approach\u202fchallenges in companies&nbsp;<br>&#8211; built relationship with\u202fcompanies&nbsp;<br>&#8211; getting relevant skills\u202f&nbsp;<br>&#8211; understand what\u202fcompanies demand from new employees&nbsp;<\/p>\n\n\n\n<p><strong>Our vision of competences for students who have passed the course<\/strong><\/p>\n\n\n\n<p>Students in this course\u202fshould\u202fbe able to take care of social media tasks in companies and have certain skills that companies are seeking for. Students should also be able to work in a practical setting and apply\u202ftheir theoretical knowledge. Then it would be great if some students also find an interest in working with social media and increased the motivation for working with social media. Companies will sometimes find new employees within the group of students before they graduate.\u202f&nbsp;<\/p>\n\n\n\n<p><strong>The teaching format<\/strong><\/p>\n\n\n\n<p>The teaching methods are lectures, companies presenting cases, group work on cases: SoMe productions, a <a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/watch?v=T5AaJFMMU9E&amp;t=9s\" target=\"_blank\">springboard festival<\/a> and a final oral exam.&nbsp;<br>In the facilitation of group work we encourage groups to use design sprints methods.<\/p>\n\n\n\n<p><strong>The Challenges<\/strong><\/p>\n\n\n\n<p>&#8211; Being up to date with social media trends and finding theory that are up to date\u00a0<br>&#8211; Giving students a fundamental set of tools for innovative processes and the usability of different innovation processes in a professional context<br>&#8211; New and extended format for the Springboard festival\u00a0<br>&#8211; Forming better cases and making stronger relationship with companies\u00a0<br>&#8211; Helping students with testing their\u202fsocial\u202fmedia content\u202fin\u202fpractical setting <\/p>\n\n\n\n<p><strong>Appendix<\/strong><\/p>\n\n\n\n<p>The course is the first step in a progression with innovative methods (red circles)<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"546\" height=\"463\" src=\"https:\/\/ie.sdu.dk\/wp-content\/uploads\/2020\/07\/image-1.png\" alt=\"\" class=\"wp-image-300\" srcset=\"https:\/\/ie.sdu.dk\/wp-content\/uploads\/2020\/07\/image-1.png 546w, https:\/\/ie.sdu.dk\/wp-content\/uploads\/2020\/07\/image-1-300x254.png 300w\" sizes=\"auto, (max-width: 546px) 85vw, 546px\" \/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This case is anchored around a 5 ECTS social media course. It is a mandatory course for media\u202fstudents and elective for marketing students.During the course students work with innovation methodologies in practice, a media production, and a lot of theory. Furthermore they work together with a company. The Challenge &#8211; in short terms The main &hellip; <a href=\"https:\/\/ie.sdu.dk\/index.php\/hackathon\/i-and-e-in-a-social-media-course-integrating-employability\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;I&#038;E in a social media course &#8211; integrating employability&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":127,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-265","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ie.sdu.dk\/index.php\/wp-json\/wp\/v2\/pages\/265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ie.sdu.dk\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ie.sdu.dk\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ie.sdu.dk\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ie.sdu.dk\/index.php\/wp-json\/wp\/v2\/comments?post=265"}],"version-history":[{"count":10,"href":"https:\/\/ie.sdu.dk\/index.php\/wp-json\/wp\/v2\/pages\/265\/revisions"}],"predecessor-version":[{"id":440,"href":"https:\/\/ie.sdu.dk\/index.php\/wp-json\/wp\/v2\/pages\/265\/revisions\/440"}],"up":[{"embeddable":true,"href":"https:\/\/ie.sdu.dk\/index.php\/wp-json\/wp\/v2\/pages\/127"}],"wp:attachment":[{"href":"https:\/\/ie.sdu.dk\/index.php\/wp-json\/wp\/v2\/media?parent=265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}